MARKETING SYSTEMS THAT MAKE YOUR MESSAGE UNMISSABLE.
Disconnected systems and unclear messaging are costing you the people you’re built to serve. Southpaw Media builds lifecycle marketing systems — CRM architecture, email automation, journey mapping, and Storybrand-driven messaging — so your marketing works as hard as you do.
YOUR MISSION DESERVES BETTER THAN
DUCT-TAPED MARKETING.
You didn’t get into this work to fight with your CRM. But here you are: your tech stack feels bolted together with hope and workarounds, your emails disappear into the void, your data lives in six different places and your team burns hours on manual processes that should run themselves.
Meanwhile, the people you’re built to serve — the ones who need your coaching, your courses, your certification — can’t find you, don’t understand your message, or fall through the cracks before they ever convert.
That’s not a talent problem. It’s a systems and messaging problem. And both have solutions.
TWO KINDS OF ORGANIZATIONS.
ONE APPROACH THAT WORKS.
We speak your language — whether you’re a solopreneur building your practice or an institution scaling enrollment. Choose your path:
WE’VE SAT IN YOUR SEAT... AND BUILT SYSTEMS THAT CONNECT.
Before Southpaw Media, we spent 15+ years inside organizations just like yours — building marketing operations at scale, architecting CRM systems, and watching brilliant missions get undermined by disconnected technology. We’ve managed Eloqua instances processing millions of sends, built email design systems for international education brands, and designed reengagement campaigns that brought cold lists back to life.
As a StoryBrand Certified Guide, we also bring a proven messaging framework that makes sure your systems aren’t just technically sound — they’re saying the right things to the right people.
The result? Organizations that have saved $450K through automation, improved email engagement by 73%, and freed internal teams from 22,000+ hours of manual work. We don’t just set up tools. We build the engine and write the script it runs on.
OUR AREAS OF EXPERTISE
3 SIMPLE STEPS TO BETTER ENGAGEMENT
BOOK A DISCOVERY CALL
Tell us where you are and where you want to be. We’ll diagnose what’s working, what’s broken, and where the biggest opportunity is hiding. No pitch. No pressure. Just clarity.
GET YOUR CUSTOM ROADMAP
We’ll audit your systems and messaging, then build a prioritized plan that connects your tech stack, clarifies your message, and maps to your budget and timeline.
BUILD WORRY-FREE MARKETING
We build, test, and refine your marketing systems. You focus on what you do best while your pipeline fills itself and your team gets their time back.
“Bringing in outside resources can sometimes feel like more work than help, but Ryan and his team at Southpaw are top-notch professionals. They quickly built trust with our team, integrated seamlessly into our processes, and consistently delivered on their promises.
They’re great people to work with and the kind of people you actually want to work with. They focus on real results, no fluff. I would highly recommend Southpaw."
MOLLY | COO | INTERNATIONAL TEFL ACADEMY
RESULTS MATTER
A FEW CUSTOMERS WE'VE HELPED
We've helped businesses of all kinds - from small, single-owner LLCs to publicly traded enterprises. We have particular experience with higher education groups, non-profits, ministries and coaches/counselors.
YES, WE'RE CERTIFIED HELPERS
WHY SOUTHPAW?
IT'S MORE THAN JUST BUSINESS.
It's not just about success at Southpaw - it's about significance. We want be impactful for our customers, and our community. That's why our motto is "Hit'em where it helps."
For customers, that means you get an honest partner that won't try to string you along with "solutions" you don't really need. We know trust is a currency just as much as dollars and cents.
For our teams, that means being a workplace that cares about their wellness. People are people - not resources. We want to foster an environment that helps our people develop beyond a fulfilling career and into a fulfilling life.
For our community, that means giving back. Ten percent of all our profits go to community causes - such as Convoy of Hope, Compassion International and Direction 61:3.
FREQUENTLY ASKED QUESTIONS
Q1: WHAT IS LIFECYCLE MARKETING?
Lifecycle marketing is the strategy of engaging your prospects and customers at every stage of their journey — from first awareness through conversion, onboarding, retention, and advocacy. Instead of one-off campaigns, it creates a connected system that nurtures people across every touchpoint over time.
Q2: WHAT IS STORYBRAND AND HOW DO YOU USE IT?
StoryBrand is a proven messaging framework created by Donald Miller that helps businesses clarify their message so customers listen. As a StoryBrand Certified Guide, we use this framework to make sure your marketing systems aren’t just technically connected — they’re saying the right things at every stage of the customer journey.
Q3: WHO DOES SOUTHPAW MEDIA WORK WITH?
We primarily work with two types of organizations: coaches and solopreneurs who need marketing systems that book clients, and education/certification organizations that need lifecycle marketing to drive enrollment and engagement. Our goal is to provide marketing for human development brands, believing that they drive lasting, helpful change to people. However, we have worked with other organizations that don't match that profile.
Q4: WHAT PLATFORMS AND TOOLS DO YOU WORK WITH?
We have deep expertise in Oracle Eloqua, HubSpot, and GoHighLevel, plus experience across a wide range of MarTech tools. We specialize in CRM architecture, email design systems, marketing automation, and journey mapping — regardless of platform.
Q5: HOW MUCH DOES IT COST TO WORK WITH SOUTHPAW MEDIA?
Our engagements range from one-time audits and StoryBrand messaging sessions to full lifecycle marketing builds and ongoing retainer partnerships. The best way to find the right fit is to book a free discovery call.
